AAMI RAP Committee.
Independent Media Agencies Australia (IMAA) today announced their first Reconciliation Action Plan (RAP) as part of their mission to educate their over 130 member agencies about Aboriginal peoples and cultures and Torres Strait Islanders.
The national non-profit association of the independent media agency industry has received conditional approval for its RAP “Reflect”, the first of four steps in the reconciliation journey designed to prepare the association and its members for reconciliation initiatives. reconciliation in future PCRs.
Engaging in PAR Reflect includes defining and developing relationships with Aboriginal and Torres Strait Islander stakeholders, choosing a vision of reconciliation, and exploring IMAA’s sphere of influence.
An important pillar of IMAA’s PAR is an investment in Imparja Television’s ‘Make a Difference’ program, under which 10% of IMAA members’ combined media spend on Imparja’s channels will benefit and support First Nations grassroots communities directly.
IMAA’s chosen Aboriginal social enterprise is Kings Narrative, which aims to improve the lives and outcomes of Aboriginal men. AAMI representatives traveled to Alice Springs and Uluru in May to meet with Kings Narrative representatives and saw firsthand where sponsorship funds would be spent.
As part of its RAP, IMAA introduced a Reconciliation Hub resource to provide education and learning to members, including encouraging participation in NAIDOC week activities. The association’s long-term goal includes creating pathways and employment opportunities for Aboriginal and Torres Strait Islander peoples.
Steve Fagan, IMAA RAP Committee Manager and Media Republic Director, said: “The IMAA recognizes the unique opportunity we have to deliver meaningful and actionable RAP, including our unique position to be able to provide opportunities for ‘use.
“The IMAA will use its position of influence to work within our independent sector and as an advocate for reconciliation within the advertising and marketing industries more broadly.
“Our RAP allows us to listen, learn and strengthen community relationships, in what we hope will be a long and successful journey to provide greater opportunities for Aboriginal and Torres Strait Islander peoples.”
Alistair Feehan, CEO of Imparja Television, said: “Imparja Television is unique in terms of commercial broadcasting as it is 100% indigenous owned, non-profit organization and has a huge social platform.
“We launched the ‘Make a Difference’ program through which customers have the opportunity to select a program that has provided a real benefit to Indigenous communities or the social enterprise that has delivered much needed results.
“For a remote community, that could be a dialysis machine for a health center, funding for a community sports coordinator, or, in the case of IMAA, sponsorship of Kings Narrative, one of the world’s largest social enterprises. most important to be delivered to native Australia.
“We know the IMAA and Kings Narrative will make a huge contribution to the future of Indigenous Australia.”
Watch the IMAA King’s Narrative video at: https://www.youtube.com/watch?v=2eNqHqpgQHk
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