School-aged children affected by poverty create sense of urgency as Salvation Army launches 131st annual Christmas kettle campaign

The Salvation Army’s largest public fundraiser of the year supports 2.1 million vulnerable people in 400 communities across Canada.

TORONTO, November 12, 2021 / CNW / – The continuing pressures of the pandemic and the impact of inflation are having a significant effect on the lives of Canadian families and their children. In the past year, 65% of children served by The Salvation Army were between the ages of six and 11. The number of school-aged children living in poverty is worrying. As poverty continues to affect the ability of all Canadians to survive and prosper, The Salvation Army officially launches its Christmas 2021 campaign, the organization’s largest public fundraising campaign of the year.

Help Us Fill Our Kettles (CNW Group / The Salvation Army)

Scarce or non-existent resources motivate the Salvation Army’s desire to strengthen families. Reasons for visiting our food banks and using our other social services include low wages and short hours of work, homelessness, rising costs of food and utilities, and burnout. resources. The number of homes served by The Salvation Army has increased by 11 percent this year.

“The fact that the number of people using our services continues to increase worries us and means that we still have important work to do,” says Lt. Col. John murray, territorial secretary for communication. “One in 11 Canadians lives in poverty and 1.4 million children do not have access to enough food. This Christmas time and throughout the year, your dedicated support gives them the opportunity to be housed, fed, raised and loved.

With a national $ 20 million fundraising goal, the Christmas Kettle Campaign enables The Salvation Army to provide practical help to thousands of families and individuals who have gone through difficult times. Last year, The Salvation Army helped more than 2.1 million people through Canada, providing 2.8 million meals, helping 245,000 with Christmas food baskets and toys, and over 1.5 million with food, clothing or practical help.

Contributions to the Kettle campaign allow The Salvation Army to continue to implement its life-changing programs, such as addiction recovery, housing assistance, meal programs, job training and professional and budgeting courses. Every donation at one of 2,000 kettle locations across the country remains in the community in which it was donated, to meet local needs. For the third year in a row, the Salvation Army has partnered with tiptap, the producer of the world’s smallest contactless payment receiver. More than 1800 units across Canada will provide a fast, secure and easy way to donate.

Each year, The Salvation Army relies on the support of thousands of pot workers who donate their time and energy to raise donations in pot stores across the country. In addition, the campaign would not be possible without the support of many corporate partners, including Walmart Canada, BellMedia, Loblaw Companies Limited, Costco, BC Liquor Stores, LCBO (in Ontario), Canadian tire, Cadillac Fairview, Oxford Properties, Ivanhoé Cambridge, Morguard, Metro, Safeway, Save-on-Foods, Sobeys, Bass Pro Shops, The Salvation Army National Recycling Operations (thrift stores) and many more, which allow Christmas kettles to be placed in their stores or make a donation.

Donations to the 2021 Christmas Kettle Campaign can also be made at, by calling 1-800-SAL-ARMY (725-2769) and by mail to The Salvation Army, 2 Overlea Blvd, Toronto, Ontario M4H 1P4.

About the Salvation Army:

The Salvation Army is an international Christian organization that began its work in Canada in 1882 and became one of the largest direct providers of social services in the country. The Salvation Army gives hope and support to vulnerable people in 400 communities through Canada and in more than 130 countries around the world. Its community and social service activities include: relieving hunger for individuals and families through food banks and feeding programs; shelter for the homeless and support for those in need of housing; rehabilitation for those struggling with drug addiction; long-term care and palliative care; Christmas help such as food baskets and toys; after-school programs, camps and school nutrition programs for children and youth; and life skills classes, such as budgeting, cooking for a family, and anger management. When you give to The Salvation Army, you are investing in the future of marginalized and neglected people in your community.

Press releases, articles and updated information are available at www.Armé

A list of regional media representatives is available at:


SOURCE The Salvation Army



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