NEW YORK, May 17, 2022 /PRNewswire/ — As kids and families prepare for a fun-filled summer of play, the “Spring & Summer 2022 Top Influencers Pick List,” brought to you by The toy association and powered by Clamor, today unveiled the hottest toys and games as voted on by top toy and family content creators. Consumers can shop the list of toy ideas that will keep kids busy all summer long – from toys perfect for backyard fun to creative toys and games for rainy days.
Hundreds of top digital influencers from the Clamor Network were invited to vote on products submitted by toy brands this spring. Influencers had to have at least one million monthly views on their primary platform and a social reach of over half a million. They reviewed product details, photos, and physical samples (if available) before voting for their favorites.
“As more and more families continue to turn to these key platforms such as YouTube, TikTok and Instagram for game ideas and inspiration, this list of influencer picks offers toy companies a direct line to top content creators to help them gain critical exposure for their new spring and summer toys,” said Adrienne Appel, executive vice president of marketing communications at the Toy Association. “This year’s list features a diverse assortment of innovative toys and games that are sure to inspire endless summer play days for families everywhere.”
The Spring & Summer 2022 Influencer Pick List
(Arranged alphabetically by company name)
For more information on the Spring & Summer 2022 Influencer Pick List powered by Clamour, contact Clamour’s Victoria Fenner or Jonathan Katz. No employee or representative of Clamor or The Toy Association had any role in determining the products selected. The announcement was made during Clamor Makers Summit (May 16 to 18 in Scottsdale, AZ).
Founded in 1916, The Toy Association™, Inc. is the nonprofit trade association representing all companies involved in the creation and delivery of toys and entertainment products for children of all ages. The Toy Association leads the health and growth of the American toy industry, which has an annual economic impact of $98.6 billion, and represents hundreds of companies, including manufacturers, retailers, licensors and others who are involved in the youth entertainment industry. Its manufacturer members represent 93% of toy and game sales in the United States, engine of the year $38.2 billion US domestic toy market. The Toy Association is the industry voice on the developmental benefits of play and promotes the positive impact of play on child development to consumers and the media. The organization has a long history of toy safety leadership, having helped develop the first comprehensive toy safety standard over 40 years ago, and remains committed to working with medical experts, government, consumers and industry on ongoing programs to ensure safety and enjoyment. cheek. As a global leader, The Toy Association produces the world-renowned New York Toy Fair; defends the interests of members worldwide; supports the Canadian Toy Association; services the International Council of Toy Industries and the International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises the widely imitated American ASTM F963 toy safety standard.
Clamor is a trusted influencer marketing resource for elite brands and the video influencer community. Since launching in 2016, Clamor has pioneered experiential marketing in the toy industry with its annual Clamor Summit, a three-day networking retreat for more than 300 top video influencers, thought leaders in the toy industry and brands. Clamor Summit influencers have a combined reach of over 7 billion and each year’s video content generates over 500 million earned views. Clamor events regularly host global launches of new product lines and allow brands to build invaluable personal relationships with influencers for future collaboration. Past toy sponsors include Spin Master, Mattel, Hasbro, ZURU, Nintendo, PlayMonster!, Moose Toys, YULU, WowWee, MGA, Bandai, Goliath Games, Jazwares, Maya Toys, Wicked Cool Toys, JAKKS Pacific, Beverly Hills Teddy Bear , Redwood Ventures and Zing Toys.
Clamor Summit 2022 takes place in Scottsdale, AZ on May 16-18, allowing brands to participate remotely or in person while influencers come together in person and online. Please email [email protected] for details on all Clamor events and influencer marketing services.
SOURCE The Toy Association