MADISON, Wis. (WMTV) – United Way of Dane County kicked off its 2022 community campaign on Tuesday, with this year’s fundraising goal set at $18.4 million.
United Way noted that it looked at community data to determine the amount of money they wanted to raise, noting that it was an increase of $300,000 from the campaign. last year.
United Way 2022 campaign chairman and MGE chairman and CEO Jeff Keebler said while the goal is big, they are optimistic it will be achieved.
“By working together, we can achieve meaningful and measurable change! So we’re asking everyone to give, in whatever way they can,” Keebler said. “There really is no other organization that centers families and works across sectors the way United Way does. Together we can help launch United Way of Dane County into the next century of impact and innovation.
The non-profit organization held its event at the Madison Mallards Fishpond with nearly 400 volunteers attending to meet the community and organize family activities. United Way of Dane Co. President and CEO Renee Moe said the agency was thrilled to celebrate.
“It was so great to be back in person at the Mallards stadium after a very difficult few years – especially as we are also celebrating our centenary!” Moe exclaimed. “The energy on the pitch was contagious and we can’t wait to keep that momentum going.”
Volunteers also helped make more than 2,000 paper product packs that will be distributed to organizations including Community Action Coalition for South Central Wisconsin, Middleton Outreach Ministry, The River Food Pantry and Second Harvest Foodbank.
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